Ulster Carpets have added to the vibrancy of NYX Hotel London Holborn – a beautiful lifestyle hotel in central London – with a collection of bespoke rugs and carpets.

The Holborn venue is the first NYX Hotel in the UK and it has set out to make its mark as a brand that brings a whole new level of accommodation to market.

Working alongside Suzanne Garuda of bespoke interior design practice, Garuda Design, Ulster Carpets designed and manufactured bespoke rugs and carpets to meet a specific design brief that had to find the perfect balance between the energetic style and relaxed luxury that NYX wanted to achieve.

The flowing designs found in the corridor carpets reflect just how effective a bespoke design can be. The rich shades of blue and grey are animated by rolling patterns of white and hints of gold that play with scale and transition to draw guests along the corridor.

In the guestrooms, the loose fitting rugs add a splash of colour and drama. Ulster matched the style of the different room options at NYX Hotel London Holborn by creating a mottled design that works effectively in two separate colour palettes.

The ability to create unique designs that match seamlessly with a brand’s DNA is one of the key strengths of Ulster and is why so many of the leading hotels, casinos and cruise ships feature the company’s bespoke carpets.

This level of excellence in design is matched by the strong relationships that have Ulster’s sales team have been built up with interior design firms, architectural studios, managers and owners across the world.

Take a look at some of our work across the world in our Project Gallery –


The vibrant colors and intricate design of the new Ulster carpets at the Sycuan Casino play an integral role in the design story created by HBG Design as part of an ambitious expansion.

Set dramatically within the rugged landscape of East San Diego County, the resort expansion offers new casino, dining and entertainment experiences designed to seamlessly weave contemporary upscale elements together with unique relatable branding.

We designed and manufactured bespoke flooring for multiple areas of the new facilities, including the casino, high limits area, ballroom/event center, the pre-function area and meeting rooms. We also created a series of matching rugs for the lobby area.

HBG Design are a Top 5 hospitality design firm in the USA and they are known for shaping physical space and connecting people to place. Ulster Carpets are renowned for their partnership approach and our team worked closely with HBG to ensure we could realise their interior design vision.

The result of this successful collaboration is a series of bold designs that match the unique branding of the Sycuan Casino and reflect the rugged mountain landscape in which it is located.

The kaleidoscope of colour in the casino is combined with flowing, organic patterns to create an impactful carpet design. Variations of this vibrant aesthetic are replicated in the lobby, pre-function areas and in the meeting rooms while key areas such as the high limits area and ballroom utilize the same colour bank but with a more structured design.

Ulster’s experience of the casino sector was key to the success of this project. As one of San Diego’s premier casino and resort destinations, Sycuan Casino required strong, defined designs that reflected the brand ethos of this award-winning venue.

While the impact of the carpet designs was central to meeting these requirements, durability and maintenance were also an integral reason for choosing Ulster. The combination of Axminster weaving and wool provides wide-ranging benefits in terms of durability, sustainability and longevity. This is further enhanced by Ulster’s patented weaving technology to provide a superior flooring solution that is second to none.

Take a look at some of our work across the world in our Project Gallery –


What better place to showcase The Art of Ulster than at a unique, boutique arts hotel created by artists for artists.

Located in the heart of a vibrant entertainment area in downtown Milwaukee, Saint Kate The Arts Hotel is a one-of-a-kind destination that is a platform for exploration, connection and expression.

With its own theatre and multiple gallery and exhibition spaces, you will find evocative art at every turn in Saint Kate. Now even the flooring has the artistic touch thanks to the beautifully bespoke carpet created by Ulster.

Like this venue, we value collaboration and the creative process. For this project, we worked alongside the venue and the imaginative team at Stonehill Taylor to design and manufacture custom carpet for the lobby, Simone Ballroom, seven meeting rooms and the prefunction areas.

The Art of Ulster refers to our concept of utilising that large canvas that flooring offers to create statement designs. With some of the best designers in the world, we can translate aspirational concepts into inspirational flooring that complements the interior design scheme.

At Saint Kate, this starts in the lobby where a distressed pattern of rich blues teamed with stone greys ties in perfectly with the contemporary surroundings. Across the rest of the hotel, the use of a common colour bank creates a sense of continuity.

In the impressive Simone Ballroom, additional layers have been added to the lobby design to maximise scale through the careful curation of sumptuous shapes. The Simone Ballroom can be separated into four separate rooms and this has also been seamlessly incorporated the carpet design.

The three-dimensional designs continue throughout the 11,600 square feet of meeting space. The transition of textures, with gently overlapping colours and patterns, effortlessly connect each area and create a sense of flow throughout the venue. This is offset by bolder patterns to match the distinctive aesthetic of the meeting rooms.

This is only possible because of Ulster’s patented weaving technology that gives our designers the freedom to create greater levels of depth and texture while also offering an unrivalled choice of colours.

View more of our projects at

Bespoke ballroom carpet


Since it opened in the 1920s, The Drake in Chicago has never compromised on quality – an attribute shared with Ulster Carpets.

This legendary, historic hotel reportedly once refused to install ice machines until they could match the quality of handmade cubes. On the other hand, The Drake led the way in terms of luxury and opulence, being the first hotel in the city to install air conditioning and to have colour TVs in the guest rooms.

Decade after decade, those same high standards have been retained, with icons from Bing Crosby, Walt Disney and Princess Diana through to Queen Elizabeth II, Marilyn Monroe and Joe Dimaggio just some of iconic names who enjoyed The Drake.

To help retain that sense of history and inimitable style, we worked with Anderson/Miller, Ltd. (AML), to design and manufactured custom carpet for The Grand Ballroom, The French Room and the adjoining pre-function.

AML are renowned for the creation of an authentic experience, and this was integral in maintaining the sense of grandeur in this beautiful beaux-art hotel.

The 5,000+ square foot carpet in the Grand Ball room is another example of The Art of Ulster. The Grand Ballroom was built in the ‘Roaring Twenties’ at the height of The Charleston craze and the new wool-rich carpet will put a spring in your step.

The same richness of design can be found in The French Room, where the custom carpet had to match the ornate beauty of the wall mouldings, faux silk wall coverings and crystal chandeliers. Our designs for the pre-function areas are equally as impressive and add a sense of continuity to the overall interior style.

The bespoke carpet at The Drake illustrates the meticulous design capabilities of Ulster. The large scale artistry delivers a visual impact deserving of The Drake’s timeless elegance, yet a closer look unveils another layer of detailed intricacy.

This depth and texture is why The Art of Ulster can be found in beautiful spaces around the world. See more examples of this in our Project Gallery – View more of our projects at


The curtain has been raised on the impressive £12.2 million restoration and development of the iconic Grand Opera House in Belfast that features a range of bespoke carpets from Ulster.

Designed by the leading Victorian theatre architect Frank Matcham and opened on 23 December 1895, many of the world’s leading actors, singers, dancers and entertainers have appeared on its stage, including Charlie Chaplin, Sarah Bernhardt, Laurence Olivier, Vera Lynn, Luciano Pavarotti, Darcey Bussell and Laurel and Hardy.

While the next generation of stars will be treading the boards on this famous stage, theatre goers will be able to enjoy the luxurious finish of our custom carpets in the Auditorium, Grand Circle Bar Foyer and within the reimagined Matcham extension.

Central to the restoration of the Grand Opera House was the conservation of the building’s unique architectural characteristics and paintings and our carpets have been designed to maximise the beauty of these original features.

We collaborated with renowned designer Suzanne Garuda of Garuda Design to create a unique aesthetic that matched the grandeur and style of the Grand Opera House.

This approach is clear in the main auditorium, where the distinctive carpet design reflects the decorative features on the balconies and ceiling. The custom carpet across the rest of this beautiful building build on this sense of harmony to create continuity.

Changes in colour and design epitomise the sense of flow. Bold crimsons in the Grand Circle Bar foyer add a sense of drama while the stunning helical staircase is amplified by a contemporary interpretation of a traditional design.

These creative statements within the carpet design complement the timeless elegance that radiates throughout the Grand Opera House and reflect the meticulous attention to detail by our team.

With some of the world’s best designers, Ulster can translate design aspirations into reality. This is only possible because of our patented weaving technology that allows us to create flooring works of art with unprecedented depth, texture and colour.

Hotel ZaZa Austin

The professional ambiance of the meeting spaces at Hotel ZaZa Austin is beautifully offset by custom carpets designed and manufactured by Ulster Carpets.

Located in downtown Austin’s Warehouse District, this property combines urban sophistication with Texas style in the city’s pre-eminent luxury boutique hotel.

Ulster’s bespoke carpet designs are installed across 10,000 square feet of meeting, pre-function, and event space. We collaborated with Duncan & Miller Design, to create and manufacture a design that complemented Hotel ZaZa Austin’s luxury aesthetic and Lone Star State authenticity.

Demonstrating our ability to create layered, textural designs, the neutral colour palette and refined motifs perfectly complement the exposed brick, majestic windows and grand lighting at Hotel ZaZa Austin.

The final design also had to provide a consistent design aesthetic throughout the property. The hotel hosts events ranging from conferences to gala balls. The result is an effective design that works in harmony with its surroundings and resonates positively with guests.

Design is at the very heart of Ulster Carpets.  Our dynamic designers create solutions that are infused with your inspiration and perfectly integrate with your design vision.

As a result, the Art of Ulster can be found in hotels, casinos, and cruise liners throughout the world.

Fallsview Casino Resort, Niagara Falls, Canada

The Art of Ulster is in full view at Canada’s largest gaming resort facility, Fallsview Casino Resort.

In collaboration with interior design firm, Moncur Design Associates, Ulster has designed, planned and crafted colourful, exciting and vibrant custom carpets. Moncur Design Associates has collaborated with Ulster on many other projects, including The Westin New Orleans Canal Place, Caesars Windsor Casino and The Westin Nova Scotian.

This resort, situated on a cliff overlooking world-famous Horseshoe Falls, boasts an impressive 200,000 square feet of gaming action.  Our bespoke carpets cover a gaming floor that incorporates more than 3,000 slot machines, 130 gaming tables, and a high-limit gaming area.

Bright and bold florals dominate the design of the carpet throughout the gaming areas. The designs complement the resort’s Belle Époque style to create a beautiful and complimentary interior design aesthetic.

Ulster’s carpets are also featured in the two main food and beverage outlets. These include the 21 Club, the resort’s Steak & Seafood restaurant, and the Grand Buffet, a 750-seat restaurant with spectacular views of Horseshoe Falls. Visitors and guests also experience the beauty of Ulster carpets as they travel through the corridors of the resort’s 30-storey hotel.

The carpets for these areas utilise more contemporary patterns, yet all of the carpet designs work together to provide continuity throughout the resort.

Ulster has designed and manufactured custom carpets for leading casinos and projects across North America. We understand the unique demands required for these venues, and their need for bespoke luxury carpet that fuses together beautiful artistry along with the essential elements of durability and functionality.

Fallsview Casino is a perfect example of design, planning and manufacturing coming together to create unique solutions that we refer to as the Art of Ulster.

Ulster Carpets Arthaus Hotel, Dublin

Arthaus Hotel, Dublin

What better place for the Art of Ulster to be on display than a hotel that honours the spirit of the world-famous Bauhaus School of Art and Design!

Located near St. Stephen’s Green in Dublin city centre, Arthaus Hotel is a unique boutique hotel that exhibits a rich tapestry of art and design by a series of artists, craftsmen and skilled workers. Ulster Carpets is now part of the artistry within the hotel.

With some of the world’s best carpet designers, we create what we call the Art of Ulster – a bespoke luxury carpet that fuses art and functionality together.

For this project, we once again worked in partnership with interior design and architecture firm, Clarke & Whiteman, to create an eclectic range of designs to match this contemporary setting. Our carpets feature in the Boutique, Superior and Executive rooms as well as the corridors.

The statement by Wassily Kandinsky, a prominent artist at Bauhaus, which said, “Colour is a power which directly influences the soul” inspired our designers as they showcased Ulster’s unique ability to create unrivalled depth of colour within a carpet.

The layered, overlapping linear design embodies the hotel’s unique style. Building on this is a colour palette based around soft coral and misty grey tones that work wonderfully against the gold, brass and walnut accents of the fixtures and furniture.

The Bauhaus philosophy of combining aesthetics with everyday function is also to the fore in Ulster’s carpets. As well as looking impressive, our carpets also incorporate the the essential factors of sustainability, serviceability and practicality.

Ulster Carpets - Buxton Crescent

Buxton Crescent Hotel & Spa, Derbyshire

Ulster Carpets have created a series of striking custom carpet designs that match the stunning revitalisation of Buxton Crescent Hotel & Spa.

Built in the 1780s by the 5th Duke of Devonshire and designed by John Carr of York, Buxton Crescent is one of the most architecturally significant buildings in England.

After years of decline, this important landmark has now been restored and becomes the first UK property for Ensana Hotels, one of Europe’s leading operators of health spas.

Think Curious was tasked with restoring the building’s Georgian style and it is this concept that features prominently across a variety of carpet designs created by Ulster.


The collaborative approach that is central to our success is evident in the continuity of design and colour throughout a building that is as architecturally distinctive on the inside as it is on the outside.

The staircase, corridors, library and drawing room, which feature the same sophisticated design in a varying colour palette, are the perfect example of how the rich texture of an Ulster carpet can work in harmony with distinctive architectural features.

That balance can also be found in the impactful design of the Blue Room. Here, the ornate painted ceiling and chandelier are accentuated by this luxurious flooring.

Playing with scale and transition, the floral aesthetic in the lounge areas continue the theme of bold designs. This theme is given a more modern twist in the Spa Café, which occupies a new floor above the original pools.

Finally, the 81 guestrooms and suites are steeped in history and continue the organic feel with a calming, understated design of earthy tones.

Ulster’s world-class designers love the challenge of creating a sense of drama that is befitting of such a grand hotel. The designs also took into consideration the crescent shape of the building, which helped the fitting process carried out by Van Page Flooring.

Hilton Prague

A full renovation of the guest rooms and corridors at the award-winning Hilton Prague includes bespoke carpet designs by Ulster Carpets.

Popular with both holiday travellers and business executives, the impressive Hilton Prague is centrally located on the banks of the Vltava River and offers stunning views over the city’s impressive skyline.

The renovation of the nearly 800 guest rooms has created a fresh new look for the hotel, with Ulster’s tailored design playing an integral role in bringing the various interior elements together.

The definition of culture and style, the hushed colour palette for the new designs coordinate perfectly with its surroundings to create a true sense of calm and relaxation. The delicate, organic pattern is emphasised by Ulster’s unique ability to add depth and texture that enhances the feeling of luxury.

An equally important element of the design process has been creating a sense of continuity with the rest of the hotel while matching the high standards expected at a Hilton.

The ability to carefully balance these different elements is why Ulster remains the leading choice of the hospitality sector across the world. Our combination of flair and flexibility is possible because of the patented weaving technology that we use on all our carpets that gives our designers the freedom to incorporate an enhanced spectrum of colour into every carpet.

The quality of the Ulster’s bespoke carpets is matched by the strong relationships that have been built up with interior design firms, architectural studios, managers and owners across the world.

With an understanding that no two clients are alike, the highly experienced sales team at Ulster provides expert advice and guidance to meet a client’s specific requirements on design and durability.