ULSTER DEMONSTRATES COMMITMENT TO MIDDLE EAST MARKET
Ulster Carpets have strengthened their position in the Middle East market by appointing a new Head of Design for the region.
“Our customers in the Middle East appreciate the unique design capabilities that we can offer and the high levels of quality we deliver,” commented Elaine Patterson, Contract Sales Director for Europe and the Middle East at Ulster Carpets. “Having a dedicated and knowledgeable sales team in the Middle East has been integral to our success in this important market and this latest announcement further demonstrates our commitment to the region.
“We are currently working on a number of exciting projects in the Middle East and, as the hospitality sector continues to reopen, we are confident of adding to this.”
In a move that will promote further growth, relocating to the B2B Tower at Al Abraj Street, in association with local on-shore company, Al Ghetaa Trading LLC, places Ulster at the heart of the important Business Bay and Design District in Downtown Dubai.
Ulster has also boosted an already successful team with the appointment of Widad Neiroukh as Head of Design in the Middle East. Widad has extensive experience in the carpet industry and she has worked on a range of high-profile projects across the world.
“Ulster’s reputation for innovative design and the highest quality carpets attracted me to the company,” said Widad. “I also share their philosophy of building successful relationships and I am excited to be working with such a forward-thinking company.”
Widad joins Ulster’s dedicated Middle East team that includes Sam Khodr, General Manager Middle East Office, Isaac McElroy, Regional Sales Manager, and Marilou Pantila, Sales Administrator.
Sam is well respected in the industry for his knowledge of the Middle East market while Isaac has global sales expertise, having worked in the Middle East, Central Asia and Russia before joining Ulster Carpets. They are backed up by Marilou, in our sales administration department, who ensures the highest levels of customer service.
The Middle East team is supported by design, planning and manufacturing expertise at Ulster’s head office in Northern Ireland.
As the premier supplier of Axminster and Wilton carpets to the hospitality sector across the world, Ulster have worked on a wide range of projects for all the leading hotel brands right across the Middle East, including in Oman, Qatar, Lebanon, Iraq, Bahrain, Jordan, Saudi Arabia and the United Arab Emirates.