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Gefinor Rotana, Beirut

Design Firm


Courtesy of Gefinor Rotana, Beirut

The Story

A renowned five-star hotel belonging to the world-class Rotana family that has a long-standing reputation for being one of the best business hotels in Beirut, Gefinor Rotana provides an elevated guest experience following its extensive hotel renovation plan.

All 163 spacious rooms, suites and apartments were transformed into elegant contemporary interiors and Ulster’s bespoke carpet designs contribute to that sophistication in its design and detail.

The hotel is a popular destination for all types of travellers. Whether staying for business, leisure or medical tourism, Gefinor Rotana is centrally located in the Hamra area, close to the vibrant Hamra street, the city’s banking and business sector, renowned medical centres and close to the seaside arena.

Inspired by the local landscape, Ulster Carpets designed and manufactured bespoke carpets to match the style of the refurbished Gefinor Rotana. The woven carpets, manufactured in the UK by Ulster Carpets, are complemented by graphic tufted carpets from Danfloor, an Ulster Carpets Group company based in Denmark. Available in a variety of qualities and widths both our axminster and tufted carpets are supplied using a superior 80% wool and 20% nylon yarn blend to optimise performance.

The multi-layered aesthetics display Ulster’s ability to create unprecedented depth and texture, with muted tones being transformed through standout features that embellish the design and integrate it perfectly with the distinctive style of Gefinor Rotana.

With an office in the Middle East, Ulster continue to enjoy high levels of repeat business within the region’s hospitality sector. High levels of customer service are matched by an ability to create bespoke carpets with a greater degree of design intricacy, using an enhanced spectrum of colour at an unrivalled level of efficiency.

These almost limitless design capabilities also integrate sustainability, serviceability and practicality into every carpet.