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Seagoe Hotel, Portadown

Design Firm


Giles Mulligan Photography

The Story

Like Ulster Carpets, the Seagoe Hotel is synonymous with Portadown, so when the hotel went through a near total refurbishment it made sense for the two to work together.

Crossroad Properties bought over the Seagoe in June 2018 and since then have spent well over £1million on a transformation of the 34 bedroom hotel. Central to the new look are bespoke carpets from Ulster in the public areas, corridors, guest rooms, meeting rooms, ballroom and restaurant.

Working in partnership with Moore Interior Design, Ulster’s design team has again helped to redefine the latest refurbishment of the Seagoe.

When guests arrive, they are struck by an impressive carpet design that flows like water down the feature staircase and through the corridors and public areas. This design is replicated in a new bright colour palette in the Upper and Lower Gallery, which are part of the venue’s dedicated wedding and conference facilities.  These strong plum tones continue into The Oaks – the main function hall that caters for between 80 to 400 people – where the carpet design is defined by a strong linear border and a classic aesthetic that adds to the luxury of the setting.

In the guestrooms, the natural tones with echoes of a herringbone design in the guestrooms perfectly complement the Seagoe’s contemplative and relaxing atmosphere

While 75% of carpets manufactured at our headquarters in Portadown are exported abroad, this project reflects how Ulster Carpets remain committed to the hospitality sector in the UK and Ireland and how local projects are benefitting from the company’s global experience.

As Ulster have regularly been involved with designing and manufacturing bespoke carpets for the Seagoe, the project also reflects how we are committed to building lasting partnerships. This partnership building was further emphasised by Crossroad Properties working with Ulster Carpets to create bespoke carpet for their Waterfoot Hotel in Derry-Londonderry.