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Strand Palace Hotel, London

Design Firm


Mike Caldwell

The Story

The Art Deco heritage of the iconic Strand Palace Hotel in London takes centre stage in the eye-catching flooring designs from Ulster Carpets.

Embracing the strong sense of style and sophistication epitomised by the 1920’s era, our custom carpets adorn the refurbished lobby and public areas as well as the Haxells Restaurant and Bar.

Opened in 1909, the beautiful central London hotel still retains original Art Deco touches beneath its contemporary styling. Working alongside leading international design practice, Trevillion, Ulster’s designers created distinctive custom carpets characterised by the precise, boldly delineated geometric shapes and strong colours indicative of the 1920’s.

Guests at the Strand Palace Hotel receive the perfect welcome when they enter the new lobby and public areas, with Ulster’s carpet designs providing a sense of place that represents the venue’s elegance.

This continues in Haxells Restaurant and Bar, where the modern slant on the hotel’s Art Deco heritage wonderfully blends the entire interior design concept together.

With an understanding that no two clients are alike, the highly experienced sales team at Ulster provides expert advice and guidance to meet a client’s specific requirements on design and durability.

We have combined our design and manufacturing excellence with the highest levels of customer service. The quality of Ulster’s bespoke carpets is matched by the strong relationships that have been built up with interior design firms, architectural studios, managers and owners across the world and is one of the many reasons why so many prestigious hotels, casinos and cruise ships work with the experienced team at Ulster Carpets.