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100% Wool Carpets by Ulster | The Natural Choice

At Ulster, we offer almost 100 carpet designs across 5 ranges that are made up of 100% wool.

The wool in our carpets is carefully sourced from British, Irish, and New Zealand farms, with quality ensured along every step of the way.

With the demand for natural and sustainable flooring continuing to rise, a wool carpet from Ulster is the perfect choice for the modern home of today.

Choose from any one of the following ranges and order up to 5 free samples.


Inspired by the Scandinavian landscape and coast, HΛBITÜS offers two designs in Croft and Strönd, both made from 100% British and New Zealand wool. This Danish-inspired loop carpet collection creates an understated aesthetic that is perfect for any home.

Natural Choice Axminster

Using 100% natural, undyed wool to minimise the impact on the environment, the Natural Choice Axminster range is made by blending high-quality wool from different breeds of sheep to create a broad colour bank of entirely natural colours.

The collection celebrates the diversity of artisan skills handed down through generations and reflects cultural references from across the world. The natural element also permeates each design, with references to palm materials, traditional Japanese ceramics, spiritual symbols, poured wax, traditional Tibetan designs and mineral patterns.

Natural Choice Plains

The Natural Choice Plains range has been specifically designed to complement the Natural Choice Axminster range, offering a complete, coordinated solution.

Woven from 100% natural, undyed wool each of the Natural Choice Plains delivers all of the associated benefits of wool in six organic colourways.

By combining a patterned carpet in one room with the subtlety of a plain carpet in another, the consumer can easily create a naturally-flowing effect.

Open Spaces

Open Spaces is a comprehensive loop collection made from 100% British and New Zealand Wool to deliver a textured, contemporary look that is soft, warm and durable.

The Dubai range is made up of a collection of 13 neutral plains available in five Multi Widths.

Open Spaces Laneve

The Open Spaces Laneve™ range has been developed in partnership with Wools of New Zealand. The wool used in these carpets is fully traceable and is supplied by farmers who must meet a comprehensive range of environmental, social responsibility and animal welfare standards.

Inspired by the New Zealand coastline, Ulster Carpets have recently added two new designs to the Open Spaces Laneve range, Raglan and Napier. These designs are available in eight new colourways and add further choice to this wonderful 100% New Zealand Wool range.

Visit our website to discover all of our 100% wool carpet designs in one place. Here, you can also discover the benefits of wool as a natural flooring option.

To learn more about wool and its environmental advantages, go to The Campaign For Wool.