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Gold success at National Flooring Innovation Awards

Judges at the prestigious National Flooring Innovation Awards 2020 have recognised the focus on sustainability at Ulster Carpets with three accolades, including a Gold Award.

Our new additions to the Natural Choice range had already been named as a winner of a Flooring Innovation Award in the Natural Carpets category.

Now the judging panel has also awarded Natural Choice with a Gold Award, which is given to the ‘best of the best’ in each category.

Chris Moffat, Chair of the Judging Panel, commented, “It is always very hard for the judges to choose Gold but our winners have displayed the merits of innovation and quality in all its forms and really show that consistently pushing boundaries creates fantastic flooring products.”

For the second year running, we also enjoyed success in the Environmental category, this time for our new Ulster Group Recycling Hub. This follows on from last year’s success of the Dyehouse and Energy Centre in the same category.

Jeremy Wilson, Retail Sales Director, commented, “At a time when there is so much emphasis on the environment, we are delighted to have been recognised for our commitment to sustainability.”

The new Ulster Group Recycling Hub was created following the acquisition of Axfelt. Carpet waste from Ulster’s operations is now being diverted to the new site in Axminster, Devon, where it is transformed into fully sustainable triple layer underlay made from 100% recycled materials, including old carpet, cloth and used rubber tyres.

Made from 100% natural, undyed wool to minimise the impact on the environment, we recently added six new designs to the eco-friendly Natural Choice collection.

Natural Choice carpets are made by blending high quality wool from different sheep breeds to create a broad colour bank of entirely natural colours.

This natural element also permeates the new designs which have been inspired by the diversity of artisan skills handed down through generations and reflecting cultural references from across the world.

The National Flooring Awards, established by leading publication, The Stocklists, have quickly become recognised as one of the leading independent industry awards. These latest accolades add to a growing list of successes by Ulster Carpets.

Click here to discover the full Natural Choice range and order your free samples.