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His Royal Highness The Prince of Wales has again championed the natural benefits of wool.

Delivering a personal recorded message for the launch of the Pitti Immagine Uomo trade event in Italy, the Patron of The Campaign for Wool stressed the importance of “this extraordinarily practical and versatile fibre”.

The message, which was also played at an evening reception in London hosted by The Campaign for Wool in collaboration with the Woolmark company and the British Institute, also highlighted how wool has “an important part to play as we face up to the enormous challenges of climate change”.

The Campaign for Wool is a global endeavour initiated by The Prince of Wales in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.

His Royal Highness The Prince of Wales, said, “It is hard to believe that it is now more than 10 years since I first inaugurated my Campaign for Wool at, what I knew was, a particularly challenging time for this important rural sector.

“My hope was, that if all the wool producing nations could come together and work in a spirit of cooperation perhaps we could find better ways to market this extraordinarily practical and versatile fibre, and at the same time help so many hard pressed sheep farmers. It is now even clearer to me, than it was then, that natural materials which are not made from fossil fuels, are not inflammable and which biodegrade naturally have an important part to play as we face up to the enormous challenges of climate change.

“So I am delighted that the message of wools inherent sustainability is being celebrated over the coming days, and that in all its diverse end uses wool will be highlighted as the fibre of ecological choice. The fact that over 1,000 global brands have now joined the Campaign for Wool suggests that the messages of sustainability and biodegradability and the persuasive case for choosing natural rather than synthetic fibres are finally starting to get through to people. They are asking searching questions about the provenance and content of current fashion, and everything inside their homes. Only wool provides the ultimate reassurance of sustainability.”

Ulster Carpets has been producing wool rich carpets since 1938 and, to ensure our product is of the highest quality, we source and select only the best wools from across the UK, Ireland and New Zealand.

You can find out more about the appearance, health, hygiene and sustainability credentials of a wool-rich carpet by reading our Wool Fact Sheet – https://ulstercarpets.com/contract/wp-content/uploads/2019/05/Wool-Fact-Sheet-min.pdf