Alternative Flooring Enters Its Next Phase of Growth
A new managing director has been appointed, and the creative director is transitioning into a strategic consultancy role.
Alternative Flooring is pleased to announce two significant leadership changes that mark a new and exciting chapter for the business: the appointment of Stephen Brooks as Managing Director, and the transition of Lorna Haigh from Creative Director to a strategic consultancy role.
Stephen Brooks Appointed as Managing Director
Alternative Flooring is delighted to welcome Stephen Brooks as Managing Director. Stephen brings more than 25 years of leadership experience gained within multinational, listed and investor-backed businesses across manufacturing, distribution and consumer product sectors.
Stephen Brooks comments: “I am delighted to be joining Alternative Flooring at such an exciting point in its journey. I have already been hugely impressed by the passion, creativity and talent across the business.
"My initial focus will be on listening and understanding the business through the people who have made it successful, while building on the strong foundations already in place. I would also like to recognise Lorna’s enormous contribution over many years, and I am pleased that the business will continue to benefit from her experience and creativity in her consultancy role.
"Alternative Flooring has a unique brand, a talented team and exciting opportunities ahead, and I am looking forward to helping shape the next chapter of growth and success.”
Lorna Haigh Transitions to Creative Consultancy
After an outstanding 25-year career with Alternative Flooring, Creative and Marketing Director, Lorna Haigh, is stepping down from her role at the end of June.
The business is pleased to confirm, however, that this is far from a farewell. Lorna will continue to support Alternative Flooring in a consultancy capacity, working with the marketing team on the ongoing development and launch of key product offerings, and providing valuable creative support to Stephen as he leads the company forward.
Over the past quarter of a century, Lorna has played a pivotal role in shaping Alternative Flooring into the market leader it is today. She has guided the creative expression of the brand's 'different feels good' proposition through distinctive marketing campaigns, compelling visual storytelling, and carefully chosen collaborations with some of the most prestigious designers. Her instinct for colour and design has been central to the brand's identity.
Lorna Haigh comments: “I am incredibly grateful for the opportunities Alternative has given over the 25 years. There are not many roles where you can work with a team that feels like family, meet The King (twice), visit Number 10, steer the company’s values and collaborate with some of the best in the interiors industry.
"I am delighted to continue in a creative capacity at Alternative and very much look forward to working with Stephen and the team.”
The business extends its sincerest gratitude to Lorna for her extraordinary contribution over the past 25 years and looks forward to continuing to benefit from her creativity and expertise in her new consultancy role. Alternative Flooring is well-positioned for the future, and the business is excited about what the next chapter holds.