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W Hotel Muscat, Oman

Design Firm


Momentary Awe

The Story

Set in a coastal haven along the Arabian Sea, the luxurious W Hotel Muscat continues the successful trends of this innovative hotel brand that sets out to redefine revelry for the modern jet set.

Like other W Hotels across the world – ranging from the Mediterranean and the Maldives to South Beach and Shanghai – Muscat has the passions of music, fuel, fashion and designs at its heart.

The W Hotel Muscat provides a contemporary take on interior design that has been beautifully integrated with Omani heritage. Ulster has tapped into these themes to create bespoke carpet designs for this five-star hotel.

Showcasing Ulster’s versatility, the guestrooms, corridors, meeting rooms and the ballroom all feature bespoke axminster carpets while the lobby and all day dining area both include handtufted carpets.

Local influences are clearly evident in carpet designs that also reflect the natural beauty of this part of Oman, including the tranquility of the Arabian Sea and the ruggedness of the Al Hajar Mountains.

Arguably the most striking carpet design is in the main ballroom. Here, Omani inspired patterns in turquoise and aqua blues, interspersed with hints of taupe, perfectly link floor and ceiling in majestic fashion. This sweeping design is mirrored by a stunning display of chandeliers that dramatically drop from the ceiling.

In the corridors and guestrooms, this Omani influence has been transformed into a striking aesthetic echoing themes from the ballroom design. Curved, repetitive forms ripple from strategic points to create a kaleidoscope effect that seamlessly integrates hallways with guestrooms.

Having previously worked on the Crowne Plaza Muscat OCEC, this project represents the second hotel that Ulster Carpets has completed for leading hotel investment company, Omran.

With an office based in the Middle East, Ulster enjoys high levels of repeat business within the region’s hospitality sector thanks to the company’s patented weaving technology, an experienced design team and a first class sales service.

Central to this success is the fact that Ulster controls every aspect of the manufacturing process. This ranges from sourcing the highest quality wool and spinning and dyeing the yarn through to the bespoke design and weaving of the finest axminster and wilton carpets.

This is combined with the talents of a creative design team who are able to utilise the advantages of PSYLO™ – Ulster’s unique weaving technology that offers unlimited design possibilities without the need for a repeating pattern.