Ulster Carpets has announced the acquisition of Alternative Flooring.

An iconic independent British brand, Alternative Flooring is an ethically conscious designer and supplier of high-quality flooring with a quirky twist. The Hampshire-based company will now join the range of complementary flooring companies within the successful Ulster Carpets Group.

The acquisition further underlines Ulster Carpets’ belief in high quality, design-led, customer-focused UK businesses.

David Acheson, Ulster’s Strategic Development Director, said, “We believe that the Ulster Carpets Group is a fitting home for Alternative Flooring in terms of culture, outlook and ambition. Alternative will remain an independent, autonomous brand within the Ulster Carpets Group, but with the added expertise and resources to strengthen its capability, service, and product range. It is good news for Alternative’s valued customers, key suppliers, and exceptional employees.”

For more than 25 years, Alternative Flooring has been providing flooring to fall in love with, with a focus on inspiring people to express their personality through colour, pattern, and texture. The company’s award-winning flooring products are ethically sourced, and its Make Me A Rug programme allows any design to be turned into a rug that is hand finished to an exceptional standard at its Hampshire base.

Chris Brammall, retiring Chairman of Alternative Flooring, said, “We are enormously proud of what we have achieved since taking over Alternative Flooring. Securing a bright future for the Alternative brand, together with its employees, customers, and key suppliers, was a major factor in deciding the most suitable home for its next phase of development. This acquisition gives Alternative the opportunity of reaching its considerable potential.”