Blog

Six new designs in Ulster’s Natural Choice, Our 100% Wool Carpet Range.

Consumer desire for natural carpets is a growing trend in 2021. Today, consumers not only want a stylish, stand-out carpet, rug, or runner but also want to ensure that their purchase is both eco-friendly and sustainable for the environment. Ulster’s natural choice selection ensures that all of those boxes are ticked by using 100% wool, with no artificial materials.

With consumers looking for interior products that are both stylish and sympathetic to the planet, Ulster Carpets has built on the success of the eco-friendly Natural Choice collection with these six new stunning 100% wool carpet designs.

Using 100% natural, undyed wool to minimise the impact on the environment, the Natural Choice range is made by blending high-quality wool from different breeds of sheep to create a broad colour bank of entirely natural colours. Ulster has full control over every stage of this process to consistently create a natural carpet of the highest quality.

The collection celebrates the diversity of artisan skills handed down through generations and reflects cultural references from across the world. The natural element also permeates each design, with references to palm materials, traditional Japanese ceramics, spiritual symbols, poured wax, traditional Tibetan designs and mineral patterns.

Natural Choice is a woven Axminster carpet, suitable for extra heavy wear and available in 4.57m, 3.66m, 2.74m, 1.83m, 0.91m MultiWidths. Our unique MultiWidths service allows customers to buy the amount of carpet that they need. This reduces the cost of the carpet, the cost of fitting and the amount of waste produced – therefore kinder to the environment.

If you’re interested in a stylish carpet that is also environmentally friendly, why not order a free sample from our Natural Choice collection here. You can order up to 5 free samples, to ensure you get the right carpet for your home.

Remember, you can also send your carpet samples back for free, limiting waste and environmental impact.

Take a look at our environment page to read about how Ulster is ‘Making a Difference’.

You can also discover more about the environmental benefits of wool by visiting The Campaign for Wool.